Editorial Guidelines — Best AI Therapy

What we do

We publish independent reviews of AI therapy and mental-health software for consumers and therapists. Every review includes structured evaluation against published research and vendor documentation, pricing verification against vendor pricing pages, and — for clinical content — grounding in cited peer-reviewed research and primary sources.

Who reviews clinical content

Clinical content (efficacy claims, safety framing, therapeutic technique coverage, DSM-related content) is grounded in cited peer-reviewed research and primary sources, and each citation is verified against its source by the editorial team. We are recruiting a licensed mental-health professional to serve as clinical reviewer; until that role is filled, we do not display a clinical-reviewer credential.

Editorial content (pricing, feature matrices, regulatory reporting, integration lists) is produced by our editorial team without clinical review. The distinction is marked on every page.

Sourcing standards

Clinical evidence: peer-reviewed journals (PMC, Nature, NEJM AI, JAMA), systematic reviews, RCT registries. Every efficacy claim cites a specific study.
Pricing: vendor pricing pages directly, with dateModified on every review. Re-verified quarterly.
Regulatory: FDA AI/ML-enabled device list, DOJ/FTC filings, state licensing boards. Paraphrased claims link to primary sources.
User ratings: G2, Capterra, Trustpilot — current counts, not cached.

Update cadence

Pricing and feature data: re-verified quarterly per cluster (Q1/Q2/Q3/Q4).
Regulatory status: re-verified quarterly or immediately on major news (Woebot shutdown, Cerebral DOJ resolution, FDA clearance changes).
Clinical-evidence citations: re-verified semi-annually against their source studies by the editorial team.

Affiliate disclosure

We earn affiliate commissions when readers sign up for tools through links on this site. A disclosure appears above the fold on every affiliate-linked page. Our rankings are independent of commission amount — the top-ranked tool is not the tool that pays us most.

Conflict-of-interest policy

We do not accept paid placements disguised as editorial content.
We do not let vendors preview or edit reviews.
If a vendor becomes an affiliate partner after we publish a review, the disclosure is added immediately.
Any clinical reviewer we engage will declare financial relationships with reviewed tools, and reviewers with undisclosed relationships will not review those tools.

Corrections

See our Corrections Policy.

Fact-checking

See our Fact-Checking Policy.